Conferences & workshops organized by OPTIMOVE

In the era of artificial intelligence, it's time to revolutionize your CRM marketing strategies by embracing the concept of Customer Lifetime Value (CLTV) as your guiding compass. Shifting your marketing campaign strategy to align with the future revenue potential of your customers and prospects is the new frontier. Incorporating "Future Value" as a key performance indicator promises not only more profitable management of your customer base through precision targeting but also the cultivation of fresh business opportunities. This has sparked a surge of interest in CLTV projects, where data and marketing teams converge with a shared goal: maximizing company sales through the synergy of data analytics, AI, and marketing prowess. But how can this ambitious objective be realized?