Conferences & workshops organized by SPLIO

20 September 2023 16h00 to 16h45 ROOM C EXHIBITOR WORKSHOP

How to increase sales from CRM with a Predictive CDP?

To increase sales from CRM, and satisfy your sales team ambitions (e-commerce, retail, product...), you should send more full-base campaigns.

But let's be careful to not overwhelm your database. An excessive marketing pressure can have negative consequences on your customer experience and lead to a total rejection of your marketing actions.

To do CRM is an art: the art of balance. It is today possible to reconcile sales and customer engagement.

Discover how you can facilitate CRM and maximize your customer lifetime value with Splio Predictive AI: all the advantages of a CDP with the benefits from Artificial Intelligence.

Conference Moderator:

Bertrand JULIA

Bertrand JULIA
VP Sales – SPLIO

Splio ambitions to have marketing automation evolve to Intelligent CRM to enable brands to orchestrate easily orchestrate large-scale, hyper-personalized marketing plans. Among a portfolio of 500+ client companies, there are Le Slip Français, FNAC, Decathlon, SNCF Connect, Orange and Samsung.

Stand F18 + Workshop

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17 • 18 • 19 SEPTEMBER 2024

Palais des Festivals
de Cannes