Exhibitor Workshops Program
How to reconcile ethics, AI and marketing strategy?
Organized by CRM&MM
Continue readingA growth gas pedal for companies, AI offers almost infinite possibilities for revolutionizing the customer approach, and is becoming indispensable to corporate strategy. The potential of this technology raises legitimate questions about its development and applications:
What are the ethical stakes of AI in digital marketing? How is AI revolutionizing this sector and helping decision-making? What tools for the future of digital marketing, and how can we use them wisely? Why make ethics, transparency and innovation your leitmotiv? And how can we reconcile performance and consumer protection?
Expert answers to these questions, and ideas for building the IA of trust that is essential to consumer and corporate protection.
Conference Moderator:
Nicolas ROSSIGNOL
Journaliste, animateur et coach – -
Speaker:
Emmanuelle LENEUF
Fondatrice du FlashTweet La Matinale de référence du numérique – FLASHTWEET
SEO / SEA synergy: how to use your competitors' SEA data to boost your SEO
Organized by NETLINKING
Continue readingSearch engine optimization (SEO) is never free: good SEO involves significant investment in terms of content, links and time.
It is therefore vital to focus your efforts on the SEO levers that deliver the best ROI.
But how do you identify them?
Mikaël Priol, a well-known speaker in the world of SEO, will show you how by analyzing - among other things - your competitors' SEA campaigns.
A twofold analysis, which will also enable you to better manage your SEO budget and improve the ROI of your campaigns.
As usual, Mikaël Priol will be providing valuable SEO tips during this workshop, and will be challenging certain preconceived ideas on the subject.
Conference Moderator:
Mikaël PRIOL
CEO – NETLINKING
Euronews & Insider: Audience Monetisation and Omnicanalité in Media industry
Organized by INSIDER
Continue readingAudience monetisation and omichanel marketing are complex challenges for the Media industry. To succeed, Media must offer attractive content, use data responsibly, personalise the user experience and diversify their chanels and their sources of revenue. Technological innovation is key to thriving in this fast-changing environment. Find out how leading media company Euronews is responding to these challenges with Insider.
Conference Moderator:
Maxime RAULT
Digital Growth Consultant – INSIDER
Speakers:
Alexandre JAS
Head of Digital Products – EURONEWS
Sonia MARGUIN
Head of Research – EURONEWS
Generate more sales by engaging customers in a one-to-one relationship
Organized by SKEEPERS
Continue readingFind out how French lingerie brand RougeGorge is using Skeepers' Customer Data Activation solution - a SaaS platform for one-to-one marketing - to leverage data to quickly and sustainably engage customers and boost marketing performance and sales.
Conference Moderator:
Angelica REYES
Chief Marketing Officer – SKEEEPERS
Speaker:
Claire KEMPKA
CRM Manager – ROUGEGORGE
How are AI and knowledge management transforming the efficiency of customer advisors in 2023?
Organized by SMART TRIBUNE
Continue readingIn the face of ever-higher customer expectations, Knowledge Management is becoming essential. Discover how generative AI, combined with knowledge management, is proving to be an essential performance lever for the efficiency of customer services and their advisors. Building effective customer advisor knowledge bases is a major challenge. How can AI help us overcome these obstacles? What are the concrete benefits of an AI-assisted knowledge management strategy?
Conference Moderator:
Christopher MONTÉMONT
CEO & Co-founder – SMART TRIBUNE
The augmented agent: superpowers for customer satisfaction.
Organized by TELEPERFORMANCE FRANCE
Continue readingNext-generation technologies allowing:
- Unlimited access to real-time knowledge for greater efficiency
- Live adaptation of channels to personalize the experience and reduce effort
- Automatic analysis of each contact for continuous improvement
- Hyper-personalization of each interaction to create a strong relationship between customer and agent
Conference Moderators:
Matthieu LE BEURIER
VP Business Development Retail & E-Commerce – TELEPERFORMANCE
Stéphane DEPOISSON
Directeur de marché – TELEPERFORMANCE
Putting customer data to work for your marketing strategy: how can you personalise CX with a CDP?
Organized by TREASURE DATA
Continue readingAdopt a truly data-driven strategy based on your customer data:
- Turn your customer data into a competitive advantage by gaining a 360° view of your customers and high-quality insights.
- Use CDP to segment and personalise the customer experience across all channels.
- Discover how to maximise the performance of your teams and your ROI using AI
- Build relationships with your customers based on trust thanks to individualised management of their data
Speaker:
Marine DESGRANGES
Senior Solution Consultant – TREASURE DATA
Elevating CRM Marketing Strategies with CLTV: Navigating the Future of Customer Lifetime Value
Organized by OPTIMOVE
Continue readingIn the era of artificial intelligence, it's time to revolutionize your CRM marketing strategies by embracing the concept of Customer Lifetime Value (CLTV) as your guiding compass. Shifting your marketing campaign strategy to align with the future revenue potential of your customers and prospects is the new frontier. Incorporating "Future Value" as a key performance indicator promises not only more profitable management of your customer base through precision targeting but also the cultivation of fresh business opportunities. This has sparked a surge of interest in CLTV projects, where data and marketing teams converge with a shared goal: maximizing company sales through the synergy of data analytics, AI, and marketing prowess. But how can this ambitious objective be realized?
Speakers:
Jeremy REMUS
Directeur France – OPTIMOVE
Benoit MAZIER
Consultant Solution – OPTIMOVE
Marc-Anton CLAVEL
Director of Strategic Services – OPTIMOVE
How to increase sales from CRM with a Predictive CDP?
Organized by SPLIO
Continue readingTo increase sales from CRM, and satisfy your sales team ambitions (e-commerce, retail, product...), you should send more full-base campaigns.
But let's be careful to not overwhelm your database. An excessive marketing pressure can have negative consequences on your customer experience and lead to a total rejection of your marketing actions.
To do CRM is an art: the art of balance. It is today possible to reconcile sales and customer engagement.
Discover how you can facilitate CRM and maximize your customer lifetime value with Splio Predictive AI: all the advantages of a CDP with the benefits from Artificial Intelligence.
Conference Moderator:
Bertrand JULIA
VP Sales – SPLIO
The era of intelligent customer experience: how to optimize customer satisfaction while controlling costs
Organized by ZENDESK
Continue readingConference Moderator:
Sophie PIETREMONT
Marketing Director, South EMEA – ZENDESK
Speaker:
Claire SABOUROUX
Customer Experience project manager – VOYAGE PRIVÉ
State of CX in 2023 in the face of the explosion of AI
Organized by GENESYS
Continue reading- What are the investment priorities to consider: use of voice/digital channels, omnichannel solution
- The agent, a profile under tension. What are the preferred innovations? How to integrate AI into the advisor's journey?
This presentation will be based on the results of 2 surveys conducted by Genesys over the past 12 months in France and Europe with consumer groups and corporate customer service departments on their conversational habits and major investments to come.
Speakers:
Pierre MOUCHARD
Solution Consultant – GENESYS
Remi BRIOT
Territory Account Executive – GENESYS
Unleash the power of your first-party data
Organized by CONNECTIF AI
Continue readingOur AI-powered automation technology centralizes first-party data from known and anonymous users across all channels, giving you the vision and power to talk to your customers like a human would, with emotional intelligence and context, at scale.
- Omnichannel visibility
- Advanced segmentation
- AI-powered automation
- Personalised experience
- Intelligent data analysis
Speaker:
Johanna VALLIER
Country Manager – CONNECTIF AI
Omnichannel Orchestration at Fnac-Darty - Promoting Selfcare and Digitizing Contact Journeys
Organized by DIALONCE
Continue readingAs the publisher announces significant advancements to its omnichannel orchestrator, complemented by conversational generative AI, Fnac-Darty will share insights into the benefits of intelligently orchestrating contact journeys to maintain high accessibility across channels without overburdening the customer service.
An intelligent approach that Christophe Famechon, Director of Customer Relations at Fnac Darty, will elaborate on during this workshop!
He will be joined by Adrien Lesage, Sales Director at DialOnce, who will provide context and introduce the publisher's innovative vision.
Conference Moderator:
Adrien LESAGE
Head of sales – DIALONCE
Speaker:
Christophe FAMECHON
Directeur de la Relation client – FNAC DARTY
CHATGPT ally or enemy?
Organized by CRM&MM
Continue readingThe new conversational agent using artificial intelligence is a runaway success. With its adoption by millions of people, debate is growing about the impact of this technology on our daily lives. For marketing and customer relations professionals alike, ChatGPT offers a host of benefits, but also challenges practices and raises questions.
Conference Moderator:
Thierry SPENCER
AUTEUR DU BLOG – SENSDUCLIENT.COM
Speaker:
Eric SARRION
Spécialiste des nouvelles technologies –
Prepare your CX for the waves of AI: what are the priority levers to activate?
Organized by GENESYS
Continue reading- Automatization: which impacts on a digital customer journey to increase the web conversion rates?
- What is the future of IA in the contact centers?
- Beyond the contact centers: how to optimize a buyer journey?
This session will provide you with an overview of the impacts of AI: winning self-service strategies for a website, efficient routing of requests to contact centers, and assistance and decision-making tools for agents, optimization of a buyer journey with Pointillist. You will see how Artificial Intelligence makes it possible to reconcile revenue maximization, execution efficiency, customer satisfaction and optimization of the customer relationship
Speakers:
Pierre MOUCHARD
Solution Consultant – GENESYS
Julien FILHOL
Territory Account Executive – GENESYS
How to keep your customer data accurate, unified, and up to date | Testimonials from BIP&GO and N'PY
Organized by DQE (Data Quality Everywhere)
Continue readingThis workshop highlights the feedback from two Data Quality Excellence (DQE) clients' experiences, allowing you to grasp the challenges, solutions, and benefits of data quality.
Through these testimonials, discover how N'PY successfully eliminated duplicates and maintains a unified customer repository in its Salesforce CRM. Also, learn how BIP&GO has optimized real-time data quality on its forms and within its existing customer database.
Conference Moderators:
Marc BERNARD
Data quality Expert – DQE
Benjamin VAN DER HECHT
Data Quality Expert – DQE
Speakers:
Michael BOUYER
Data Protection Project Manager – BIP&GO
Sylvain PIGUILLEM
Chief Sales Officer – N'PY
Mélanie LESGARDS
CRM & relationship marketing Manager – N'PY
How are LUXURY brands and FASHION using with AI & Data?
Organized by AVANCI
Continue readingUnderstand the challenges of AI in fashion.
What tools are available? Why are data and data quality essential prerequisites?
Understand the challenges of intellectual property and securing data for Brands.
What are the 1ᵉʳˢ use cases and for what added value? Data specialist Avanci deciphers the subject of retail.
Data specialist Avanci and AI specialist IMKI decipher the subject of retail.
Conference Moderators:
Nicolas FLAUD
CEO – AVANCI
Frédéric ROSE
General manager – IMKI
Attend the demo of Gramaide, Tersea's generative AI for Correction, Reformulation, Synthesis of the agent's writings
Organized by TERSEA
Continue readingTersea is a customer relationship outsourcing professional in France and Offshore, offering innovative solutions dedicated to operational performance.
Gramaide is Tersea's generative AI solution that works without integration and with all CRM systems on the market (Salesforce, Zendesk...).
It:
- Automatically corrects your agents' writings
- Reformulates according to 10 tones and allows you to create your own outgoing Relationship Signature
- Synthesizes written and oral conversations between your clients and agents
Gramaide also proposes an Automated Quality Monitoring module to manage and support CRC performance.
The workshop will be dedicated to the live demonstration of our solutions in an operational context of customer case handling.
Conference Moderator:
Edouard LAYEILLON
Head of Sales – TERSEA
Speaker:
Sebastien MONNIER
Cofounder and CTO – TERSEA
How can you survive the post-cookies era by implementing a relevant data collection strategy at every stage of the customer lifecycle?
Organized by QUALIFIO
Continue readingIn this session, we'll look at how the end of the cookie era, also known as data deprecation, will disrupt the way many marketing teams operate and how zero-party data is the solution many marketers are looking for to meet the challenges ahead.
Conference Moderator:
Flavien LE DRÉAU
Sales Manager – QUALIFIO
New innovative ways for brands to collect leads and consumers data
Organized by GTRsuite
Continue readingYou are a brand and you want to collect qualified and opt-in customer data to enrich your CRM and develop your Direct-To-Consumer strategy, all without relying on 'lead generation' service providers.
You may not realize it, but you already have several internal levers at your disposal that you can activate without additional marketing expenses to make your digital efforts profitable and gather customer data.
Come and discover how companies like Rossignol, Palladium, Columbia, or Coaster (USA) are internally developing high-performing acquisition strategies with strong ROI.
Conference Moderator:
Pierre André POCHON
CEO – GTRSUITE
Customer contactability: a major challenge in a context of digitalization of customer relations
Organized by LIVE DATA SOLUTIONS
Continue readingWith a focus on data quality, legal consent and customer engagement, we present a comprehensive vision to achieve the best level of contactability.
In collaboration with our client Piscine Center and thanks to multi-sectoral use cases, our workshop aims to enrich you with pragmatic content and innovative solutions.
Speakers:
Fanny CARRIERE
Strategy director – LIVE DATA SOLUTIONS
Simon VAGNIER
Business unit director – LIVE DATA SOLUTIONS
Amandine AUBA
Online marketing manager – PISCINE CENTER
The future of SEO: how AI is changing the rules of the game
Organized by SEMJI
Continue readingDuring this presentation, Michel Beck will share with you concrete methods (and their limitations) to help your company maximise its SEO acquisition by taking advantage of AI.
On the programme
- persona generation
- SEO tree creation
- use of a customised tone of voice
- SEO FAQ generation
- SEO optimisation of texts
- image generation
- use of GPT under Google Sheet
Speaker:
Michel BECK
Customer Success Manager – SEMJI
Measuring customer satisfaction is good. Involving the teams is even better ! Jeremie Brzoszczyk, Director of Digital and IT at Devred 1902, shares his experience."
Organized by WIZVILLE
Continue readingWhy does Devred want to measure customer satisfaction?
Why is involving retail teams essential?
Discover it through the concrete experience feedback from Devred.
Conference Moderators:
Thibault PERON
Account Executive – WIZVILLE
Jean-Marc PIATEK
Director of Enterprise Sales – WIZVILLE
Make your customers want to respond !
Organized by NIXXIS
Continue readingChannels multiplication, tightening of regulations, over-solicitation, etc. it is increasingly complex to have customers and prospects on the phone.
During this workshop, we will explain how to implement effective strategies and share how our customers adapt and improve their reachability thanks to Nixxis' innovative solutions.
Conference Moderators:
Luc JACOBS
CEO – NIXXIS
Linda DELACROIX
Country Manager France – NIXXIS